Benefit #RollerLash Launch

Benefit Cosmetics has always been one of my favorite beauty brands. Not only are their products amazing but I absolutely adore their brand image!!! Being a huge sucker for packaging, branding is a big scoop of icing on the cake. Everything they do is uber cute & feminine. Last night, my sista from another mista, Farah Dhukai, & I headed over to Santa Monica for the launch of their new #RollerLash mascara, an innovative new mascara that hooks, lifts, & curls.

Earlier that day I had a shoot with Bellami Hair, it was so great to finally meet the team and check out their huge office! I have a long photo diary for you of my busy Wednesday, enjoy! xoxo


MUA: Brian Valentine | Hair: Jose Martinez


Selfies on selfies on selfies!


Yasss!!! I have a coupon code coming for yall for styling products (check back tomorrow!) but as always you can get a discount on hair with code ‘irene5‘ and on hot-tools with ‘irene10


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bellami-benefit-8 bellami-benefit-9bellami-benefit-11 bellami-benefit-12My gorgeous date!!!

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Don’t have a cow, I just wanted to show you how cute these bottles were!

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  1. Kim Sahota
    February 5, 2015 / 9:30 pm

    Wow my two favourites together! You two are absolutely gorgeous! And Irene I love love love your hair and make up from last night-you look stunning! Question, what’s the colour of your nail polish? I love it-looks like the perfect nude!

    • February 5, 2015 / 10:16 pm

      Thanks so much love!!! My polish is OPI Gelcolor in “Did you ‘ear about Van Gogh”

  2. Amina
    February 6, 2015 / 1:05 am

    I can’t believe how busy you’ve been in LA and you just got there! Congrats Irene, can’t wait to see what’s next I’ve been keeping up with you since your xanga days!

    • February 6, 2015 / 1:06 am

      Thank you so much!!!!! I love it when I hear from my OG followers!!!!

  3. Aisha
    February 6, 2015 / 12:45 pm

    Ahhhh!!!! My two faves! I love seeing Desi girls being real friends and supporting each other! Please tell me you and Farah are doing a collab!!!

    • February 6, 2015 / 3:56 pm

      I loveeee farah to pieces!!! & you’ll just have to wait and see ;)

  4. February 6, 2015 / 2:16 pm

    Where is your blue dress from?!

  5. Mehreen
    February 6, 2015 / 7:03 pm

    Heyyy Irene you’re face is perfection and love you’re makeup.Loads of love from the UK..hope I get to meet u one day massive fan of yours and u always seem like you’re such a lovely person :)

  6. Eva
    February 7, 2015 / 6:04 am

    Hey Irene you are sooo sooo beautiful i love your videos on youtube!! you are such a inspiration !! many grettings from your biggest fan from germany ;-) love eva ( AugustUS)

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